Reneé Potgieter  – “THE QUEEN B”

For over 10 years, Reneé Potgieter, a professional hairstylist with over 20 years’ experience, had been on a search for natural  & organic products that were gentler on her body as well as for her clients, their hair and the environment. 

In 2007, while attending a natural and organic fair, she finally found what she was looking for in Naturalmente – a range of ethical, sustainable and renewably sourced plant-based products that were free of harmful substances such as parabens, synthetic fragrances and other hair industry nasties like ammonia, formadelhyde and sodium lauryl sulphate!

Reneé soon became one of the South African stockists of these eco-friendly Italian products only six weeks after a visionary and farmer from the Eastern Cape, had brought them into the country. At the end of 2008, he then approached Renee to get involved on a technical level as he realised he was out of his depth and not long after, he handed over the license rights into her capable, caring hands.

Over time, Reneé has introduced the various product ranges into her Gentle Approach salon in Cape Town. Over time Naturalmente has continued to develop and grow and now offers alternative ethical solutions for hair, body, beauty, baby and home cleaning.


Marco Nicolai – “ITALIAN STALLION”

Gillian Africa – “SALON SISTER”


Sharon Magnuson - "CUSTOMER CARE BEAR"